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What happened on 9/11 is forever etched into our memories. Unknown to many, however, is what happened the next day—on 9/12. Just one block from Ground Zero, thousands of Verizon employees risked their lives and ran toward a crisis to help reconnect New York.
So on the 20th anniversary of 9/11, we honored those brave men and women from 2001, in a one-day, real-time virtual event, exclusively for Verizon employees.
To deliver the virtual experience, we chose the form of communication they had to use in 2001 — texting. We created a multimedia platform out of existing phone applications, leveraging every native tool within a text conversation. An invitation went out for users to join the event on 9/12 and throughout the day, participants were sent new texts every hour, at the times of day the events actually happened twenty years ago, putting them in the shoes of the employees who were there.
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Client: Verizon
Product: Brand/Internal
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Cannes Lions
1 Gold / 1 Bronze / 2 Shortlist
D&AD
1 Yellow / 3 Wood / 1 Shortlist
One Show
1 Gold / 3 Bronze / 1 Shortlist
Clio
1 Gold / 1 Silver / 1 Bronze / 1 Shortlist
Andy’s
1 Gold
ADC
1 Bronze / 6 Shortlist
Webbys
3 Trophies
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A real-world Roblox collection at The Met
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Background:
The Metropolitan Museum of Art was looking for a way to boost visitation. They had their sights set on a demographic that's always been a challenge to engage — kids. As digital natives, it's no surprise 8 to 13 year-olds are more interested in being on their phone than learning about art. Which left us with the question: How do we get kids begging their parents to take them to an art museum?
Verizon and The Met have an existing partnership and shared goal to inspire learning. Verizon has been at the forefront of the effort to provide tech education to schools across America.
Idea:
Instead of fighting the phone, we leaned into it. Creating the first ever real-world Roblox avatar collection that brings the metaverse to the physical halls of the Met.
Experience:
An app sent kids on an interactive, educational scavenger hunt, turning two million square feet of the largest museum in North America into an infinite metaverse playground.
A series of educational clues guided kids to find the original artwork IRL and replicate it in AR. Like magic, 5000 years of art transformed from real to Roblox virtual items. Not only did kids become true metaverse art collectors.
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Client: Verizon & The Met
Product: Brand/Internal
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Clio
4 Gold / 2 Silver / 1 Bronze / 5 Shortlist
Webbys
3 Trophies
FWA
Site of the Day
AdAge
1 Trophy / 2 Finalists
NY Festivals
2 Bronze
Cannes Lions
5 Shortlist
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We were tasked with coming up with a concept and a look & feel that connected the brand, which most people only identify as a teleco, with a gaming audience.
We set the tone with a cinematic, title-sequence-like video that pulled viewers into the immersive world of gaming. Our monuments to gaming illuminated from within representing Verizon 5G Ultra Wideband, faced off against each other, locked in battle. Statue Vs. Statue. As we slowly traveled across the sculptures, we saw a mix of gaming genres rotating and sweeping through the panoramic space, lines of copy revealed like poetry, accenting each scene.
The design is refined and elegant yet also atmospheric and dark. The colors throughout are minimal yet maximally effective, with Verizon’s brand colors of red, black, and white the sole inclusions.
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Client: Verizon
Product: Brand
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Verizon launched its very first rewards program for one simple reason: to thank their customers. But with Verizon Up, you don’t just get rewarded, you get stuff you actually want: everyday perks, discounts on go-to brands and apparel — even exclusive, once-in-a-lifetime experiences.
To get the word out, we needed to not only educate our customers about the new program, but to entice them as well. Because after all, these are rewards you really, really want.
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Client: Verizon
Product: Verizon Up
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How we work, how we live, how we learn, how we experience the world. This year everything went online Verizon wanted to bring the network to life as it had never been seen before.
Inspired by the melding of humanity and technology, we created a new visual language for connectivity out of 5G data. We used inputs of cities, traffic, telemedicine, classroom learning, and live events, and reimagined them through a two hour mixed media event, livestreamed to millions and filmed in one take on an XR stage in Los Angeles.
We paired these with AR elements like the Apollo 11 command module, took the audience to the 50-yard line of an XR football field, and experimented with emerging technologies on a massive scale—all to create a groundbreaking keynote evoking the possibility of 5G technology on tech’s biggest stage.
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Client: Verizon
Product: Brand
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On the surface, racing is simple: be faster than everyone else. But the truth is, racing is full of things most of us can never truly know — the feel of a car hitting 240 mph, the stress of pulling five Gs through a turn, or the sheer work it takes to ready a car for raceday.
Speed is the result of calibrated fusion between man and machine. Driver & car. Crew & communications. Strategy & data—all working as one.
For one day, Verizon demonstrated the power and reliability of a network built for the future of racing — by having Will Power & Team Penske run a practice session at Indianapolis Motor Speedway, remotely.
Using communication tech powered by Verizon 5G Internet—to show the on-the-spot connectivity and on-the-fly decision making that only Verizon and a pro racing team can provide.
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Client: Verizon & Team Penske
Product: IndyCar 5G
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Verizon Run The Playlist taps into the fervent passion of NFL fans for both football and music. By spotlighting the seamless integration of these cultural pillars, the campaign authentically engages audiences, forging personal connections with their favorite athletes and immersing them in the game-day atmosphere.
Athlete-curated playlists embody the essence of each NFL franchise, showcased prominently on Apple Music. Athlete-led videos on social media capture players selecting their pre-game pump-up tracks, while dynamic collaborations with musicians on YouTube provide an exclusive behind-the-scenes look into playlist curation. Leveraging partnerships with platforms like Uninterrupted ensures widespread distribution and enhanced credibility, strategically synchronized with the NFL season's pivotal matchups.
Verizon Run The Playlist epitomizes the harmonious fusion of football and music, captivating sporting enthusiasts for its innovative approach to sports entertainment.
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Client: Verizon
Product: NFL x Apple Music
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As Verizon announced the launch of 5G in the US we were asked to create some slides for its keynote. Instead we created an animation system based on our Neue Haas Grotesk brand typography. Constructing and deconstructing our one typography to represent 5G’s multidimensionality.
Consequently it became the style for all 5G communication across multiple channels, and was evolved for different announcements at MWC and AWS re:Invent, introducing new animations, use of z-space, and ultimately color gradients while maintaining our Swiss-design look.
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Client: Verizon
Product: Brand
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This campaign was created for an exclusive partnership between Verizon and Apple. The launch of iPhone 12 Pro in combination with 5G Ultra Wideband gives you exclusive access to different features in different apps.
The challenge was creating a look and feel that would feel on-brand for Verizon while combining different IPs from different brands. And to top it all off we had to create this campaign knowing we wouldn’t have any pre-launch iPhone info or assets until the day of launch.
Our approach was to create a unified look for all 3D objects across the multiple videos, plus a white phone outline representing a portal into this world. And, as a final detail, each app partner got bespoke type animations.
This achieved a Verizon-branded look while accommodating a myriad of assets from different partners, including Apple.
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Client: Verizon & Apple
Product: 5G & iPhone
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With 5G technology still in its earliest days and yet to be introduced to the world in a meaningful way, Verizon wanted to make a statement about the impact it will soon have on our lives — the realization of building smart cities, doctors capable of performing long-distance surgeries via robotics and still many more technological advancements that are only possible on a new and faster platform.
This film invites the world to build, create and imagine the possibilities on Verizon’s 5G network.
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Client: Verizon
Product: 5G
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At Mobile World Congress Las Vegas we needed to introduce a brand new side to Verizon. Its long awaited entertainment product, +play. And we did this by creating a presentation around a simple concept: The Future of Entertainment is on.
For the ultra–widescreen at this year’s venue, we created a bespoke motion-design system; seamlessly blending 2D, 3D and typographic elements. All tailored to fit with the brand’s sharply honed look of stark Swiss type, with thoughtful motion principles.
Ultimately creating a unique presentation that delivered the brand’s key messaging while standing out from its competition and stealing the show.
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Client: Verizon
Product: Brand
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As Verizon Up prepared for the NFL 100th season we created a library of anthemic & individual player content, usable across several channels — from social videos to retail stores to stadium screens. We created a “coming-at-you” visual style that was both ownable and consistent from team to team and player to player, with a dynamic and constant camera push.
We shot 13 players in 2 days, so this clean and straightforward visual approach provided the best results allowing us to focus on the athlete and their moves while also giving us ownable lighting setups. With the addition of being able to pull stills from all of the motion footage.
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Client: Verizon
Product: Verizon Up
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As Verizon's 5G Edge product continues to roll out and upgrade, we were tasked with evolving what we've done in the past for it.
Taking as a starting point the basic color integration that was established at AWS re:Invent — where 5G Edge launched — we created an approach that expanded that look and feel. We utilize color throughout the piece, retaining the concept that this spectrum stems from within our black-and-white system, and adding geometrical shapes.
This created ad-hoc visuals for each section with a continuous camera move with a central focal point, pushing into that 5G Edge technology.
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Client: Verizon
Product: 5G Edge
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Going into Investor Day 2022 we were tasked with creating a launch video for 5G Home, Verizon’s new 5G, home-internet solution.
Following the Ultra campaign color palette we developed a minimalistic look & feel that showcased this new device, with an ethereal track that would build on as it progressed.
The result is an immersive 45 second spot that tells the story of the device while creating visual interest for it — it being a white box.
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Client: Verizon
Product: 5G Home
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Verizon was renewing their partnership with the NFL — for another 10 years. A big part of it was the integration of 5G into every team stadium, changing how players play, how coaches coach, and how fans experience the game.
To showcase this future shift of the game we created a short video that showed how 5G analytics is going to impact the game. We mixed game footage with CGI interpretations of what those analytics would look like for coaches and players. Demonstrating how 5G is an integral part of the future of the game, and Verizon is at the forefront of it.
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Client: Verizon
Product: NFL
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The launch of 5G it’s on of the biggest tentpole moments for the brand in years. At Global Web Summit in Lisbon, Portugal, the brand had the chance to continue educating consumers and businesses on it. But also had the chance to make a big statement on sustainability and show up as a technology brand and not only a telecom.
The film was created to highlight the future of 5G technology, global connectivity and a sustainable business approach.
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Client: Verizon
Product: 5G
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We were tasked with creating a campaign for the launch of Real Madrid's away kit, which that year was all bright pink (yes I know... fearing-inducing, right?). Also, Real Madrid is one of Europe's most powerful teams. So we developed the concept "Wear It or Fear It", playing with the duality of a team wearing all pink, but to which you'll probably lose to 4-0 at the very least...
After winning the pitch, we produced TVCs and online teasers with the players, as well as a print campaign.
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Client: Adidas
Product: Real Madrid Away Kit Launch
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I was lucky enough to make this ad for Coca-Cola at the first agency I worked at. It was part of the "Toma Lo Bueno" ("Drink The Goodness") campaign for Coca-Cola Latin America. A concept which was tied to optimism and the bright side of life.
The ad was one of four that were created for this campaign. It was directed by the great Pucho Mentasti and aired in multiple countries across Latin America. It also got a few awards.
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Client: Coca-Cola
Product: Coca-Cola Classic
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Over the past couple of years we’ve done some amazing work when it comes to keynotes for Verizon. From events held on large platforms like CES or Mobile World Congress, to more intimate and strategic ones like Investor Day.
Our goal was to always be on brand while adapting to the event and the message that was being delivered; pushing the brand’s design identity to create an engaging speaker event that would stand out and be memorable to the audience.
This is just a small sample of the latest and greatest — both for whole keynotes as well as content and case studies we created for other events and presentations.
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Client: Verizon
Product: Keynotes & Event Content
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