Existing apps create a new, built-in immersive storytelling format
Leveraging every native tool within a text conversation, viewers received a series of personal,
poignant employee stories at the times of day they actually happened on September 12th, 2001.
9/12 Interactive Timeline
Honoring the employees of the past. Impacting the employees of today.
With +300k text messages sent on the day of the event, Verizon employees from all across the country joined and shared in this uniquely personal and collective experience, honoring their colleagues who were there in 2001.
Design & Mobile Website
The MMS experience was complemented by a mobile website that showcased a 3D map of Manhattan marking the key locations for our stories.
It included an AR experience of the Verizon building, galleries of pictures taken by our employees the day of, a 360º view of the renovated lobby and short snippets of other stories. All of this with a 2000s UI look & feel, and accurate dynamic lighting that changed depending on what time of day our story took place.
Real-time Dynamic Lighting