MWC Americas

As we continued to evolve our kinetic type-treatment at different tentpole events, we starting introduction depth and complex grids.

5G EDGE

For the Amazon Web Services (AWS) Conference, re:Invent, we developed a video to accompany the announcement of our 5G Edge product. The design challenge was integrating color into our recognizable and black and white Swiss-design system, while keeping the design distinctive and on-brand for Verizon, in a world of colored carriers.

Typographic elements such as gradation, shadows and blocks using color allowed us to stay true to our brand while also connoting the excitement and transformative power of 5G Edge which changes the paradigm and opens up infinite possibilities.

Forward Together

As the company was launching its new credo we were asked to create a fast-paced animation for it. Leaning into the newly created italics typeface and with a single message, we developed a variation of our 2.0 system that complemented this typeface and the angle of the Verizon checkmark.

5G Ultra Wideband

Verizon 5G Ultra Wideband is the brand’s premium product when it comes to 5G technology. To promote its launch and to create a distinct look from the other Verizon products, we proposed a series of mind-bending animations. Taking Verizon's Neue Haas Grotesk Bold and creating loopable videos that would live in social and retail’s digital placements. These felt on-brand but stood out from the usual 2D type animation that lives throughout the different channels.